Reviewer's communication style in YouTube product-review videos: does it affect channel loyalty?

Product-review videos can be a promising marketing method. The popularity of using videos as a medium for product reviews is evidenced by the number of channels that are used to provide product reviews on multiple platforms. Reviewers can use various strategies to attract wider audiences and make th...

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Detalles Bibliográficos
Autores principales: Fitriani, Widia Resti, Mulyono, Arif Budi, Hidayanto, Achmad Nizar, Munajat, Qorib
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7498862/
https://www.ncbi.nlm.nih.gov/pubmed/32984595
http://dx.doi.org/10.1016/j.heliyon.2020.e04880

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7498862/
https://www.ncbi.nlm.nih.gov/pubmed/32984595
http://dx.doi.org/10.1016/j.heliyon.2020.e04880

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