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Health communication campaigns: A brief introduction and call for dialogue
This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United Stat...
Autor principal: | |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Chinese Nursing Association
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7501494/ https://www.ncbi.nlm.nih.gov/pubmed/32995373 http://dx.doi.org/10.1016/j.ijnss.2020.04.009 |
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author | Zhao, Xiaoquan |
author_facet | Zhao, Xiaoquan |
author_sort | Zhao, Xiaoquan |
collection | PubMed |
description | This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted. The roles of theory, as well as major types of theories commonly used in campaign research, are also discussed. The article urges greater efforts to document and understand diverse campaign experience around the world. |
format | Online Article Text |
id | pubmed-7501494 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | Chinese Nursing Association |
record_format | MEDLINE/PubMed |
spelling | pubmed-75014942020-09-28 Health communication campaigns: A brief introduction and call for dialogue Zhao, Xiaoquan Int J Nurs Sci Special Issue: Medicine, Humanity and Media This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted. The roles of theory, as well as major types of theories commonly used in campaign research, are also discussed. The article urges greater efforts to document and understand diverse campaign experience around the world. Chinese Nursing Association 2020-04-27 /pmc/articles/PMC7501494/ /pubmed/32995373 http://dx.doi.org/10.1016/j.ijnss.2020.04.009 Text en © 2020 The authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
spellingShingle | Special Issue: Medicine, Humanity and Media Zhao, Xiaoquan Health communication campaigns: A brief introduction and call for dialogue |
title | Health communication campaigns: A brief introduction and call for dialogue |
title_full | Health communication campaigns: A brief introduction and call for dialogue |
title_fullStr | Health communication campaigns: A brief introduction and call for dialogue |
title_full_unstemmed | Health communication campaigns: A brief introduction and call for dialogue |
title_short | Health communication campaigns: A brief introduction and call for dialogue |
title_sort | health communication campaigns: a brief introduction and call for dialogue |
topic | Special Issue: Medicine, Humanity and Media |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7501494/ https://www.ncbi.nlm.nih.gov/pubmed/32995373 http://dx.doi.org/10.1016/j.ijnss.2020.04.009 |
work_keys_str_mv | AT zhaoxiaoquan healthcommunicationcampaignsabriefintroductionandcallfordialogue |