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Health communication campaigns: A brief introduction and call for dialogue

This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United Stat...

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Detalles Bibliográficos
Autor principal: Zhao, Xiaoquan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Chinese Nursing Association 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7501494/
https://www.ncbi.nlm.nih.gov/pubmed/32995373
http://dx.doi.org/10.1016/j.ijnss.2020.04.009
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author Zhao, Xiaoquan
author_facet Zhao, Xiaoquan
author_sort Zhao, Xiaoquan
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description This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted. The roles of theory, as well as major types of theories commonly used in campaign research, are also discussed. The article urges greater efforts to document and understand diverse campaign experience around the world.
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spelling pubmed-75014942020-09-28 Health communication campaigns: A brief introduction and call for dialogue Zhao, Xiaoquan Int J Nurs Sci Special Issue: Medicine, Humanity and Media This article provides a brief introduction to health communication campaigns as an important method for health promotion. The general approach to campaign development is described and patterns of campaign effects across behavioral contexts are noted. Several high-profile campaigns in the United States are presented as examples and key learnings from each campaign are highlighted. The roles of theory, as well as major types of theories commonly used in campaign research, are also discussed. The article urges greater efforts to document and understand diverse campaign experience around the world. Chinese Nursing Association 2020-04-27 /pmc/articles/PMC7501494/ /pubmed/32995373 http://dx.doi.org/10.1016/j.ijnss.2020.04.009 Text en © 2020 The authors http://creativecommons.org/licenses/by-nc-nd/4.0/ This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
spellingShingle Special Issue: Medicine, Humanity and Media
Zhao, Xiaoquan
Health communication campaigns: A brief introduction and call for dialogue
title Health communication campaigns: A brief introduction and call for dialogue
title_full Health communication campaigns: A brief introduction and call for dialogue
title_fullStr Health communication campaigns: A brief introduction and call for dialogue
title_full_unstemmed Health communication campaigns: A brief introduction and call for dialogue
title_short Health communication campaigns: A brief introduction and call for dialogue
title_sort health communication campaigns: a brief introduction and call for dialogue
topic Special Issue: Medicine, Humanity and Media
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7501494/
https://www.ncbi.nlm.nih.gov/pubmed/32995373
http://dx.doi.org/10.1016/j.ijnss.2020.04.009
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