The Impact of Service Firm’s Environmentally Friendly Reputation in the Context of Revenue Management

In revenue management practice, customers’ perceived fairness is a critical issue. Prior research examined the effect of revenue management on customers’ perceptions of fairness by implementing two different conditions: fencing and framing. In this study, the authors evaluated the role of a service...

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Detalles Bibliográficos
Autores principales: Choi, Choongbeom, Jeong, Miyoung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7503234/
https://www.ncbi.nlm.nih.gov/pubmed/32872171
http://dx.doi.org/10.3390/ijerph17176264

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7503234/
https://www.ncbi.nlm.nih.gov/pubmed/32872171
http://dx.doi.org/10.3390/ijerph17176264

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