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The Impact of Service Firm’s Environmentally Friendly Reputation in the Context of Revenue Management
In revenue management practice, customers’ perceived fairness is a critical issue. Prior research examined the effect of revenue management on customers’ perceptions of fairness by implementing two different conditions: fencing and framing. In this study, the authors evaluated the role of a service...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7503234/ https://www.ncbi.nlm.nih.gov/pubmed/32872171 http://dx.doi.org/10.3390/ijerph17176264 |