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Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

Consumer products are widely used as stimuli across several research fields. The use of consumer products as experimental stimuli lacks, however, the support of normative data regarding product features variability. In this work, we provide a first set of norms for people’s perceptions of 150 consum...

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Detalles Bibliográficos
Autores principales: Loureiro, Filipe, Garcia-Marques, Teresa, Wegener, Duane T.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505470/
https://www.ncbi.nlm.nih.gov/pubmed/32956402
http://dx.doi.org/10.1371/journal.pone.0238848