Data Privacy in Retail

Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of...

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Detalles Bibliográficos
Autores principales: Martin, Kelly D., Kim, Jisu J., Palmatier, Robert W., Steinhoff, Lena, Stewart, David W., Walker, Beth A., Wang, Yonggui, Weaven, Scott K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: New York University. Published by Elsevier Inc. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505556/
http://dx.doi.org/10.1016/j.jretai.2020.08.003

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505556/
http://dx.doi.org/10.1016/j.jretai.2020.08.003

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