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Data Privacy in Retail
Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of...
Autores principales: | , , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
New York University. Published by Elsevier Inc.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505556/ http://dx.doi.org/10.1016/j.jretai.2020.08.003 |
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author | Martin, Kelly D. Kim, Jisu J. Palmatier, Robert W. Steinhoff, Lena Stewart, David W. Walker, Beth A. Wang, Yonggui Weaven, Scott K. |
author_facet | Martin, Kelly D. Kim, Jisu J. Palmatier, Robert W. Steinhoff, Lena Stewart, David W. Walker, Beth A. Wang, Yonggui Weaven, Scott K. |
author_sort | Martin, Kelly D. |
collection | PubMed |
description | Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of which has unique roles and viewpoints. With a global perspective and a multimethod data collection approach, combining in-depth expert interviews, a large-scale consumer survey across four countries, and global case studies, this research identifies three emergent themes for understanding the convergence of these three stakeholders’ interests: (1) big data as a driver of customer relationship performance, (2) profound impacts of regulation, and (3) privacy protection as a proactive retail strategy. These themes underscore the complex interrelations among consumers, retailers, and regulatory forces. The delineated research opportunities in turn may foster deeper understanding of these stakeholders, their perspectives, and their convergence. |
format | Online Article Text |
id | pubmed-7505556 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2020 |
publisher | New York University. Published by Elsevier Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-75055562020-09-23 Data Privacy in Retail Martin, Kelly D. Kim, Jisu J. Palmatier, Robert W. Steinhoff, Lena Stewart, David W. Walker, Beth A. Wang, Yonggui Weaven, Scott K. Journal of Retailing Article Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of which has unique roles and viewpoints. With a global perspective and a multimethod data collection approach, combining in-depth expert interviews, a large-scale consumer survey across four countries, and global case studies, this research identifies three emergent themes for understanding the convergence of these three stakeholders’ interests: (1) big data as a driver of customer relationship performance, (2) profound impacts of regulation, and (3) privacy protection as a proactive retail strategy. These themes underscore the complex interrelations among consumers, retailers, and regulatory forces. The delineated research opportunities in turn may foster deeper understanding of these stakeholders, their perspectives, and their convergence. New York University. Published by Elsevier Inc. 2020-12 2020-09-21 /pmc/articles/PMC7505556/ http://dx.doi.org/10.1016/j.jretai.2020.08.003 Text en © 2020 New York University. Published by Elsevier Inc. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. |
spellingShingle | Article Martin, Kelly D. Kim, Jisu J. Palmatier, Robert W. Steinhoff, Lena Stewart, David W. Walker, Beth A. Wang, Yonggui Weaven, Scott K. Data Privacy in Retail |
title | Data Privacy in Retail |
title_full | Data Privacy in Retail |
title_fullStr | Data Privacy in Retail |
title_full_unstemmed | Data Privacy in Retail |
title_short | Data Privacy in Retail |
title_sort | data privacy in retail |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505556/ http://dx.doi.org/10.1016/j.jretai.2020.08.003 |
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