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Data Privacy in Retail
Unprecedented, exponential growth in the amount of consumer data collected by retailers across various customer touchpoints has made safeguarding data privacy a key priority. Data privacy in retail contexts requires convergence among three key stakeholders—consumer, retailer, and regulatory—each of...
Autores principales: | Martin, Kelly D., Kim, Jisu J., Palmatier, Robert W., Steinhoff, Lena, Stewart, David W., Walker, Beth A., Wang, Yonggui, Weaven, Scott K. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
New York University. Published by Elsevier Inc.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505556/ http://dx.doi.org/10.1016/j.jretai.2020.08.003 |
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