Technological advancements and opportunities in Neuromarketing: a systematic review

Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very first syste...

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Detalles Bibliográficos
Autores principales: Rawnaque, Ferdousi Sabera, Rahman, Khandoker Mahmudur, Anwar, Syed Ferhat, Vaidyanathan, Ravi, Chau, Tom, Sarker, Farhana, Mamun, Khondaker Abdullah Al
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2020
Materias:
Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505913/
https://www.ncbi.nlm.nih.gov/pubmed/32955675
http://dx.doi.org/10.1186/s40708-020-00109-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7505913/
https://www.ncbi.nlm.nih.gov/pubmed/32955675
http://dx.doi.org/10.1186/s40708-020-00109-x

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