A New Information-Theoretic Method for Advertisement Conversion Rate Prediction for Large-Scale Sparse Data Based on Deep Learning

With the development of online advertising technology, the accurate targeted advertising based on user preferences is obviously more suitable both for the market and users. The amount of conversion can be properly increased by predicting the user’s purchasing intention based on the advertising Conve...

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Detalles Bibliográficos
Autores principales: Xia, Qianchen, Lv, Jianghua, Ma, Shilong, Gao, Bocheng, Wang, Zhenhua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7517176/
https://www.ncbi.nlm.nih.gov/pubmed/33286415
http://dx.doi.org/10.3390/e22060643

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7517176/
https://www.ncbi.nlm.nih.gov/pubmed/33286415
http://dx.doi.org/10.3390/e22060643

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