Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

Firms need sufficient resources (tangible and intangible) and capabilities to build unique products due to customers’ demands and choices, market competition and globalization. Despite sufficient resources, many firms cannot build new products according to the customers’ preferences and market trend...

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Detalles Bibliográficos
Autores principales: Ali, Salman, Li, Guihua, Yang, Ping, Hussain, Kramat, Latif, Yousaf
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7518595/
https://www.ncbi.nlm.nih.gov/pubmed/32976509
http://dx.doi.org/10.1371/journal.pone.0238743

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7518595/
https://www.ncbi.nlm.nih.gov/pubmed/32976509
http://dx.doi.org/10.1371/journal.pone.0238743

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