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Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers
Firms need sufficient resources (tangible and intangible) and capabilities to build unique products due to customers’ demands and choices, market competition and globalization. Despite sufficient resources, many firms cannot build new products according to the customers’ preferences and market trend...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7518595/ https://www.ncbi.nlm.nih.gov/pubmed/32976509 http://dx.doi.org/10.1371/journal.pone.0238743 |