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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
The proliferation of home sharing in the extant marketing and tourism literature has only been accelerated in recent times due to the emergence of the sharing economy. This paper contends that it is now an opportune time to pursue a stock take of existing knowledge in order to guide future marketing...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7523531/ https://www.ncbi.nlm.nih.gov/pubmed/33012896 http://dx.doi.org/10.1016/j.jbusres.2020.08.051 |