How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country

BACKGROUND: Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources. Experts and patients may have different views about the factors that influence the decis...

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Detalles Bibliográficos
Autores principales: Ravangard, Ramin, Khodadad, Amir, Bastani, Peivand
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2020
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7524944/
https://www.ncbi.nlm.nih.gov/pubmed/32990885
http://dx.doi.org/10.1186/s42506-020-00052-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7524944/
https://www.ncbi.nlm.nih.gov/pubmed/32990885
http://dx.doi.org/10.1186/s42506-020-00052-z

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