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How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country
BACKGROUND: Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources. Experts and patients may have different views about the factors that influence the decis...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7524944/ https://www.ncbi.nlm.nih.gov/pubmed/32990885 http://dx.doi.org/10.1186/s42506-020-00052-z |