Cargando…
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
Gamification on the mobile platform through the concept of online games has the potential to create unprecedented engagement with customers. With the growth in the gamification market due to the increase in internet penetration and the number of mobile devices, it has become one of the potential cha...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2021
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7525271/ https://www.ncbi.nlm.nih.gov/pubmed/33012944 http://dx.doi.org/10.1016/j.ijinfomgt.2020.102245 |