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CEO letters: Hospitality corporate narratives during the COVID-19 pandemic

For hospitality organizations, the need for compelling corporate narratives is particularly acute in dealing with the COVID-19 crisis due to the scope and severity of its threat to employees, customers, the general public, and the fundamental survival of the company itself. Thus, this study aims to...

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Detalles Bibliográficos
Autores principales: Im, Jinyoung, Kim, Haemi, Miao, Li
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7528897/
https://www.ncbi.nlm.nih.gov/pubmed/33024346
http://dx.doi.org/10.1016/j.ijhm.2020.102701
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author Im, Jinyoung
Kim, Haemi
Miao, Li
author_facet Im, Jinyoung
Kim, Haemi
Miao, Li
author_sort Im, Jinyoung
collection PubMed
description For hospitality organizations, the need for compelling corporate narratives is particularly acute in dealing with the COVID-19 crisis due to the scope and severity of its threat to employees, customers, the general public, and the fundamental survival of the company itself. Thus, this study aims to identify corporate narrative strategies and examine how hospitality companies deploy such narrative strategies with impression management tactics during the COVID-19 pandemic. Anchored in the Aristotelian concept of persuasive rhetoric and impression management theory, this study content-analyzed 57 CEO letters published by hospitality companies during the COVID-19 outbreak and found the prevalent rhetoric appeals and patterns of rhetoric appeals with impression management tactics embedded in the letters.
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spelling pubmed-75288972020-10-02 CEO letters: Hospitality corporate narratives during the COVID-19 pandemic Im, Jinyoung Kim, Haemi Miao, Li Int J Hosp Manag Article For hospitality organizations, the need for compelling corporate narratives is particularly acute in dealing with the COVID-19 crisis due to the scope and severity of its threat to employees, customers, the general public, and the fundamental survival of the company itself. Thus, this study aims to identify corporate narrative strategies and examine how hospitality companies deploy such narrative strategies with impression management tactics during the COVID-19 pandemic. Anchored in the Aristotelian concept of persuasive rhetoric and impression management theory, this study content-analyzed 57 CEO letters published by hospitality companies during the COVID-19 outbreak and found the prevalent rhetoric appeals and patterns of rhetoric appeals with impression management tactics embedded in the letters. Elsevier Ltd. 2021-01 2020-10-01 /pmc/articles/PMC7528897/ /pubmed/33024346 http://dx.doi.org/10.1016/j.ijhm.2020.102701 Text en © 2020 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Im, Jinyoung
Kim, Haemi
Miao, Li
CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title_full CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title_fullStr CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title_full_unstemmed CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title_short CEO letters: Hospitality corporate narratives during the COVID-19 pandemic
title_sort ceo letters: hospitality corporate narratives during the covid-19 pandemic
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7528897/
https://www.ncbi.nlm.nih.gov/pubmed/33024346
http://dx.doi.org/10.1016/j.ijhm.2020.102701
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