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The disruptive potential of drones
Drones are increasingly being used in marketing. Yet, despite rapidly growing adoption and incredible versatility, drones hardly feature in marketing research. This oversight is striking as their unique characteristics and the plethora of applications have major consequences for marketing. In partic...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7530183/ https://www.ncbi.nlm.nih.gov/pubmed/33024351 http://dx.doi.org/10.1007/s11002-020-09542-8 |