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The disruptive potential of drones

Drones are increasingly being used in marketing. Yet, despite rapidly growing adoption and incredible versatility, drones hardly feature in marketing research. This oversight is striking as their unique characteristics and the plethora of applications have major consequences for marketing. In partic...

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Detalles Bibliográficos
Autores principales: Beninger, Stefanie, Robson, Karen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7530183/
https://www.ncbi.nlm.nih.gov/pubmed/33024351
http://dx.doi.org/10.1007/s11002-020-09542-8

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