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Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis
As environmental concerns began to emerge, companies started to target toward the growing ‘green market’ to launch their green products. Companies’ green advertising played an important role in facilitating corporate green marketing and fuelling the desire for environmental-friendly commodities. App...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7530741/ https://www.ncbi.nlm.nih.gov/pubmed/33071836 http://dx.doi.org/10.3389/fpsyg.2020.01944 |