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Diverse values of fashion rental service and contamination concern of consumers

Fashion rental service, as a form of collaborative consumption, has gained increasing attention in the fashion industry. However, due to the COVID-19 pandemic, fashion rental businesses need to strategically respond to consumers with heightened contamination concerns. This research aims to understan...

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Detalles Bibliográficos
Autores principales: Baek, Eunsoo, Oh, Ga-Eun (Grace)
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7538377/
https://www.ncbi.nlm.nih.gov/pubmed/33041396
http://dx.doi.org/10.1016/j.jbusres.2020.09.061