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Diverse values of fashion rental service and contamination concern of consumers
Fashion rental service, as a form of collaborative consumption, has gained increasing attention in the fashion industry. However, due to the COVID-19 pandemic, fashion rental businesses need to strategically respond to consumers with heightened contamination concerns. This research aims to understan...
Autores principales: | Baek, Eunsoo, Oh, Ga-Eun (Grace) |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7538377/ https://www.ncbi.nlm.nih.gov/pubmed/33041396 http://dx.doi.org/10.1016/j.jbusres.2020.09.061 |
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