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Service Failure and Recovery in B2B Markets – A Morphological Analysis
The existing body of research on service failures and recoveries primarily deals with business-to-consumer markets, with relatively limited and scattered research on business-to-business (B2B) markets. The purpose of this paper is to review the existing literature on these failures and recoveries in...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7543738/ https://www.ncbi.nlm.nih.gov/pubmed/33052152 http://dx.doi.org/10.1016/j.jbusres.2020.09.025 |