Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador

Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks relevant studies of this construct and, because of this, this research intends...

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Detalles Bibliográficos
Autores principales: González Santa Cruz, Francisco, Moreira Mero, Nelly, Loor Alcívar, María Iliana, Hidalgo Fernández, Amalia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7545790/
https://www.ncbi.nlm.nih.gov/pubmed/33101149
http://dx.doi.org/10.3389/fpsyg.2020.580673

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7545790/
https://www.ncbi.nlm.nih.gov/pubmed/33101149
http://dx.doi.org/10.3389/fpsyg.2020.580673

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