The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign

What are the key ingredients that make some persuasive messages resonate with audiences and elicit action, while others fail? Billions of dollars per year are put towards changing human behavior, but it is difficult to know which messages will be the most persuasive in the field. By combining novel...

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Detalles Bibliográficos
Autores principales: Schmälzle, Ralf, Cooper, Nicole, O’Donnell, Matthew Brook, Tompson, Steven, Lee, Sangil, Cantrell, Jennifer, Vettel, Jean M., Falk, Emily B.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Human Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7546826/
https://www.ncbi.nlm.nih.gov/pubmed/33100997
http://dx.doi.org/10.3389/fnhum.2020.565772

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7546826/
https://www.ncbi.nlm.nih.gov/pubmed/33100997
http://dx.doi.org/10.3389/fnhum.2020.565772

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