Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts

Health promoters have been unable to reach and engage people on social media (SM) to the extent that food industry brands and lifestyle personalities have. The objective of this study was to identify the SM post strategies associated with higher engagement in nutrition and food-related posts using a...

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Detalles Bibliográficos
Autores principales: Barklamb, Amy M., Molenaar, Annika, Brennan, Linda, Evans, Stephanie, Choong, Jamie, Herron, Emma, Reid, Mike, McCaffrey, Tracy A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551727/
https://www.ncbi.nlm.nih.gov/pubmed/32948033
http://dx.doi.org/10.3390/nu12092839

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7551727/
https://www.ncbi.nlm.nih.gov/pubmed/32948033
http://dx.doi.org/10.3390/nu12092839

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