Intention to purchase wellbeing food among Korean consumers: An application of the Theory of Planned Behavior

Studies on consumers’ purchase intentions have been one of the focuses in academia; however, the complex decision-making process in terms of purchase intentions on well-being foods have not been well researched. This study applied the Theory of Planned Behavior (TPB) model using its core constructs...

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Detalles Bibliográficos
Autores principales: Lim, Hui-Rang, An, Soyoung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7553994/
https://www.ncbi.nlm.nih.gov/pubmed/33071469
http://dx.doi.org/10.1016/j.foodqual.2020.104101

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7553994/
https://www.ncbi.nlm.nih.gov/pubmed/33071469
http://dx.doi.org/10.1016/j.foodqual.2020.104101

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