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Intention to purchase wellbeing food among Korean consumers: An application of the Theory of Planned Behavior
Studies on consumers’ purchase intentions have been one of the focuses in academia; however, the complex decision-making process in terms of purchase intentions on well-being foods have not been well researched. This study applied the Theory of Planned Behavior (TPB) model using its core constructs...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7553994/ https://www.ncbi.nlm.nih.gov/pubmed/33071469 http://dx.doi.org/10.1016/j.foodqual.2020.104101 |