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Cleaner operations in hotels: Recommendation for post-pandemic green recovery
Although the extant studies had examined the impact of green marketing, limited research has focused on green marketing as an attempt of cleaner production. This paper contributes to green marketing and cleaner production literature by introducing “clean service marketing” through adaptation of clea...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7554129/ https://www.ncbi.nlm.nih.gov/pubmed/33071479 http://dx.doi.org/10.1016/j.jclepro.2020.124621 |