Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective

Do usual commercials elicit the full spectrum of emotions? For this perspective paper, we posit that they do not. Concepts and measures related to the adaptive functions and well-being areas of emotion research cannot simply be transferred for use in advertising research. When a commercial elicits e...

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Detalles Bibliográficos
Autores principales: Lajante, Mathieu, Droulers, Olivier, Derbaix, Christian, Poncin, Ingrid
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7554572/
https://www.ncbi.nlm.nih.gov/pubmed/33101125
http://dx.doi.org/10.3389/fpsyg.2020.553100

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7554572/
https://www.ncbi.nlm.nih.gov/pubmed/33101125
http://dx.doi.org/10.3389/fpsyg.2020.553100

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