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Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy

In a global pandemic, public health outcomes are not the only variables at stake. Also at stake are countries’ nation brands and influence, which hinge on how a country responded to the crisis. Based on a case study of a middle power, South Korea, one of the more successful COVID-19 national respons...

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Detalles Bibliográficos
Autores principales: Lee, Seow Ting, Kim, Hun Shik
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7557308/
http://dx.doi.org/10.1057/s41254-020-00189-w