The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y

The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer–company identification and customer satisfaction as mediators. For this, a survey was conducted among a...

Descripción completa

Detalles Bibliográficos
Autores principales: Moisescu, Ovidiu-Ioan, Gică, Oana-Adriana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7557757/
https://www.ncbi.nlm.nih.gov/pubmed/32899458
http://dx.doi.org/10.3390/ijerph17186466

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7557757/
https://www.ncbi.nlm.nih.gov/pubmed/32899458
http://dx.doi.org/10.3390/ijerph17186466

Ejemplares similares