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Objective Facts or Misleading Hype? Associations between Features of E-Cigarette Marketing and Sales on a Chinese E-Commerce Platform

Background: Electronic cigarettes (e-cigarettes) have been increasingly advertised and marketed in China in recent years. This study examined the practice and impact of e-cigarette online marketing on a major retail website—Tmall.com. Methods: Data were obtained by crawling 449 online pages of e-cig...

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Detalles Bibliográficos
Autores principales: Chen, Yibei, Sun, Shaojing, Zhao, Xiaoquan, Zhou, Han, Wang, Fan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7559016/
https://www.ncbi.nlm.nih.gov/pubmed/32942615
http://dx.doi.org/10.3390/ijerph17186711