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The Consumer Contextual Decision-Making Model
Consumers can have difficulty expressing their buying intentions on an explicit level. The most common explanation for this intention-action gap is that consumers have many cognitive biases that interfere with rational decision-making. The current resource-rational approach to understanding human co...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7559398/ https://www.ncbi.nlm.nih.gov/pubmed/33117237 http://dx.doi.org/10.3389/fpsyg.2020.570430 |