Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research

Over the years, researchers have enriched the postulation that hedonic products generate deeper emotional reactions and feelings in the consumer than functional products. However, recent research empirically proves that hedonic products are more affect-rich only for some consumer segments or for spe...

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Detalles Bibliográficos
Autores principales: Bettiga, Debora, Bianchi, Anna M., Lamberti, Lucio, Noci, Giuliano
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7573359/
https://www.ncbi.nlm.nih.gov/pubmed/33123043
http://dx.doi.org/10.3389/fpsyg.2020.559779

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7573359/
https://www.ncbi.nlm.nih.gov/pubmed/33123043
http://dx.doi.org/10.3389/fpsyg.2020.559779

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