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Consumers Emotional Responses to Functional and Hedonic Products: A Neuroscience Research
Over the years, researchers have enriched the postulation that hedonic products generate deeper emotional reactions and feelings in the consumer than functional products. However, recent research empirically proves that hedonic products are more affect-rich only for some consumer segments or for spe...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7573359/ https://www.ncbi.nlm.nih.gov/pubmed/33123043 http://dx.doi.org/10.3389/fpsyg.2020.559779 |