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The role you play, the life you have: Donor retention in online charitable crowdfunding platform

Crowdfunding was first used by individuals and entrepreneurs to collect small-sized investments from crowds to support for-profit ventures, but now it is being touted as a valuable alternative to raise money for non-profit causes. Similar to various online settings, a key challenge for online charit...

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Detalles Bibliográficos
Autores principales: Xiao, Shengsheng, Yue, Qing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier B.V. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7575442/
https://www.ncbi.nlm.nih.gov/pubmed/33100446
http://dx.doi.org/10.1016/j.dss.2020.113427