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The role you play, the life you have: Donor retention in online charitable crowdfunding platform
Crowdfunding was first used by individuals and entrepreneurs to collect small-sized investments from crowds to support for-profit ventures, but now it is being touted as a valuable alternative to raise money for non-profit causes. Similar to various online settings, a key challenge for online charit...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier B.V.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7575442/ https://www.ncbi.nlm.nih.gov/pubmed/33100446 http://dx.doi.org/10.1016/j.dss.2020.113427 |