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The use of the CHAID algorithm for determining tourism segmentation: A purposeful outcome()
This paper considers the most suitable market segment(s) from an environmental and local economic development perspective in the specific context of visits to natural environments. More specifically, the paper explores the distinctions and differences between tourists (non-residents) and residents w...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7576373/ https://www.ncbi.nlm.nih.gov/pubmed/33102884 http://dx.doi.org/10.1016/j.heliyon.2020.e04256 |