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The Influence of Norm Perception on Pro-Environmental Behavior: A Comparison between the Moderating Roles of Traditional Media and Social Media

The activation of norm perception can promote pro-environmental behavior. How does media, as important variables in activating norm perception, affect pro-environmental behavior? Through an online survey of 550 randomly selected Chinese citizens, this study examines the roles of traditional media an...

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Detalles Bibliográficos
Autores principales: Han, Ruixia, Cheng, Yali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7578989/
https://www.ncbi.nlm.nih.gov/pubmed/33007908
http://dx.doi.org/10.3390/ijerph17197164