Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes

Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice...

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Detalles Bibliográficos
Autores principales: Igartua, Juan-José, Rodríguez-Contreras, Laura
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7579370/
https://www.ncbi.nlm.nih.gov/pubmed/33028030
http://dx.doi.org/10.3390/ijerph17197281

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7579370/
https://www.ncbi.nlm.nih.gov/pubmed/33028030
http://dx.doi.org/10.3390/ijerph17197281

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