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Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes
Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7579370/ https://www.ncbi.nlm.nih.gov/pubmed/33028030 http://dx.doi.org/10.3390/ijerph17197281 |