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How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control

Despite their ubiquity in academic and commercial research, evidence of the usefulness of consumer confidence indices is mixed. To contribute to this debate, we examine the psychological mechanisms through which consumer confidence does (and does not) affect consumer behavior. We develop a conceptua...

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Detalles Bibliográficos
Autores principales: Hampson, Daniel P., Gong, Shiyang, Xie, Yi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7580703/
https://www.ncbi.nlm.nih.gov/pubmed/33110278
http://dx.doi.org/10.1016/j.jbusres.2020.10.032