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How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control
Despite their ubiquity in academic and commercial research, evidence of the usefulness of consumer confidence indices is mixed. To contribute to this debate, we examine the psychological mechanisms through which consumer confidence does (and does not) affect consumer behavior. We develop a conceptua...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7580703/ https://www.ncbi.nlm.nih.gov/pubmed/33110278 http://dx.doi.org/10.1016/j.jbusres.2020.10.032 |