Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo

BACKGROUND: Social media is a powerful tool for the dissemination of health messages. However, few studies have focused on the factors that improve the influence of health messages on social media. OBJECTIVE: To explore the influence of goal-framing effects, information organizing, and the use of pi...

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Detalles Bibliográficos
Autores principales: Rao, Qingmao, Zhang, Zuyue, Lv, Yalan, Zhao, Yong, Bai, Li, Hou, Xiaorong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7584979/
https://www.ncbi.nlm.nih.gov/pubmed/33034569
http://dx.doi.org/10.2196/20558

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7584979/
https://www.ncbi.nlm.nih.gov/pubmed/33034569
http://dx.doi.org/10.2196/20558

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