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Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo

BACKGROUND: Social media is a powerful tool for the dissemination of health messages. However, few studies have focused on the factors that improve the influence of health messages on social media. OBJECTIVE: To explore the influence of goal-framing effects, information organizing, and the use of pi...

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Detalles Bibliográficos
Autores principales:	Rao, Qingmao, Zhang, Zuyue, Lv, Yalan, Zhao, Yong, Bai, Li, Hou, Xiaorong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2020
Materias:	Original Paper
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7584979/ https://www.ncbi.nlm.nih.gov/pubmed/33034569 http://dx.doi.org/10.2196/20558

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