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Examination of marketing mix performance in relation to sustainable development of the Poland’s confectionery industry
The conventional concept of marketing mix does not take into account the idea of sustainable development. The basic objective of this examination is to analyze and evaluate the performance of selected marketing mix elements from the perspective of the Poland’s confectionery industry’s sustainable de...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7588123/ https://www.ncbi.nlm.nih.gov/pubmed/33104757 http://dx.doi.org/10.1371/journal.pone.0240893 |