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Prejudice, Does It Exist or Not? Consumer Price Discrimination in Minority Entrepreneurship

Many prior studies on minority entrepreneurship have found that some consumers display a strong bias against products from minority ventures. Not surprisingly, discrimination against products sold by minority-owned businesses increases the failure rate for such ventures. This paper seeks to verify t...

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Detalles Bibliográficos
Autores principales: Liu, Feng, Liao, Xin, Ming, Cuiqin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7606430/
https://www.ncbi.nlm.nih.gov/pubmed/33192749
http://dx.doi.org/10.3389/fpsyg.2020.02180