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Prejudice, Does It Exist or Not? Consumer Price Discrimination in Minority Entrepreneurship
Many prior studies on minority entrepreneurship have found that some consumers display a strong bias against products from minority ventures. Not surprisingly, discrimination against products sold by minority-owned businesses increases the failure rate for such ventures. This paper seeks to verify t...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7606430/ https://www.ncbi.nlm.nih.gov/pubmed/33192749 http://dx.doi.org/10.3389/fpsyg.2020.02180 |