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Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position
Export marketing strategy has become an exciting research topic in strategic management literature because of its momentous role in sustainable competitive advantage and performance of firms. However, it is not yet recognized what factors enable top management team in adaptation of the export market...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7608907/ https://www.ncbi.nlm.nih.gov/pubmed/33141847 http://dx.doi.org/10.1371/journal.pone.0241670 |