Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

Craft chocolate is a relatively new and fast-growing segment of the American chocolate market. To understand American premium chocolate consumer perception of craft chocolate and desirable chocolate product attributes, we conducted a mixed-methods study using focus groups and projective mapping. Pro...

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Detalles Bibliográficos
Autores principales: Brown, Allison L., Bakke, Alyssa J., Hopfer, Helene
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7641343/
https://www.ncbi.nlm.nih.gov/pubmed/33147215
http://dx.doi.org/10.1371/journal.pone.0240177

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7641343/
https://www.ncbi.nlm.nih.gov/pubmed/33147215
http://dx.doi.org/10.1371/journal.pone.0240177

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